I love magazines. Although the industry as a whole model is busted, as titles are folding, advertising revenue is plummeting, and wholesalers are in lawsuits, while they are going out of business. Even before the recession hit, unsold copies (which are the majority of them) end up getting destroyed. On the bright side of things, Cunning and teamed up with HSBC to give travelers in Heathrow Airport’s Terminal 1 customized magazines. Passers-by had the ability to select content from 32 commissioned articles, get them bound, and take their personally curated magazine onto their flight with them. Of course, the next step is to have the printing done by something like Espresso Book Machine.
Via the fine folks at PSFK.